Friday, January 12, 2007

Upcoming Conference

Managing Your IP For Maximum Returns
January 16-17, 2007 - The Harvard Club, New York City

Incremental Advantage will be holding this timely conference next week on the monetization of patents for corporations and patent holders, and includes an impressive lineup of speakers discussing various aspects of this important topic.

According to some experts, over 85% of the market valuation of the S&P 500 is represented by intangible assets. However not all patents are valuable and intellectual property is often ill-managed. For example, recent studies have shown that fewer than 3% of patents generate royalty income for the patent owner.

The Harvard Business Review reported that more than $1 trillion annually is wasted in patent assets. By harnessing the power of IP, significant revenue sources can be created by learning a few basics of "best practices" for IP, patents, and licensing strategies.

Ernst & Young reports that patent licensing alone should soar from the $110 billion it generated in revenue in 2000 to $500 billion by 2015. Qualcomm has already generated as much as $430 million in licensing revenue in recent quarters, while IBM earns more than $1 billion annually licensing its IP.

This should definitely be something of interest for any corporate or IP counsel seeking more information on increasing a company's value, and is always good for learning how other companies and industries approach this subject.

To view the 2-day agenda, click here and here.

For registration, call Neomi Barazani at 609-919-1895 x100, or email neomi@incrementaladvantage.com.

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